Built to radically change how viewers access and engage their favourite shows, Xenophile Media creates active online communities and helps popular shows such as ReGenesis and ABC Family's Fallen cross boundaries and explore new story-telling platforms. As a result, Xenophile Media is becoming not only a Canadian pioneer, but an industry leader in television production and interactive content.

Just this past Wednesday, Xenophile Media's ReGenesis Extended Reality Game Season II won the top prize in the Interactive Program category at the second International Interactive Emmy Awards held in Cannes, France.

Created to capture the imagination of those familiar with show and new fans from around the world, the ARG wove a story line that followed the repercussions of a dangerous scientific outbreak. With an active audience from around the globe, more than 100,000 players worked together to make decisions, physically act on tips when prompted and solve challenges with the goal of saving the lives of their favorite characters and restoring safety.

Working with Shaftesbury Films, story lines were created in layers of increasing complexity to allow players of varying degrees to choose how much information they wanted to uncover. All levels of the fiction were united by a narrative thread that remained continuous and unbroken. There was also customized original content to engage the committed fans of the Extended Reality Game and give them a deeper understanding of the characters and story development.

After each television broadcast the story continued online throughout the week and carried users to the next episode. Subplots were explored and users were exposed to various points of view surrounding an issue. In addition, the game acted as promotional material for casual web surfers, bringing new viewers to the television series.

The goal for ReGenesis Extended Reality Season II was to develop an online world for users to collectively solve missions, whatever their depth of play, while exploring the ideas and themes raised by the television series. Similar to last season, this Extended Reality Game allowed ReGenesis to appear on multiple media platforms, including television, internet, phone, e-mail and real events.

Expanding on the success of these multiple platforms, this season's Extended Reality Game also included SMS messaging, new Video Podcasts and Video-On-Demand each week.

ReGenesis Extended Reality game was a phenomenon enjoyed across the planet, inlcuding the U.S., Europe and Asia. It was such a phenomenon that in countries where the show wasn't broadcasted, players would find ways to download the show from the Web in order to stay up-to-date and in-the-loop with the experience playing out online.

The ReGenesis Extended Reality Game II won the inaugural Banff Television Award for best Interactive Television, in June of 2006. This was followed in October 2006 with a Gemini for Best Cross-Platform Project. Xenophile, due in part to the ReGenesis Extended Reality Game, is now considered one of the top three Alternate Reality Game (ARG) companies in the world, and the only company in Canada creating this type of content. The style, scope and depth offered to the user in games such as these has set a benchmark on the international stage with video game and feature film producers now contacting Xenophile to create similar experiences.

As a direct result of the second ReGenesis Extended Reality Game, Xenophile was commissioned to create an Alternate Reality Game for Disney/ABC Family in the summer of 2006 entitled Fallen: Finding the Key. In February 2007, the Fallen ARG secured Xenophile Media an Innovation Award at the South By Southwest Festival [SXSW] in Austin, Texas.