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Midway Gamer's Day: This is (near) Vegas
What happens in Vegas stays... a good 15 miles off the actual strip, just to be sure. Or such was the case with Chris Hudak during his orchestrated visit with big huge game publisher, Midway. This is his story.
Posted May 05, 2008
By CHRIS HUDAK, EVERGEEK MEDIA
 
When major game publishers choose venue-cities for their various events, demos, launch parties, "Editor's Days" and other assorted industry to-dos throughout the year, there are some definite patterns, tendencies and old standbys: The San Francsico Bay Area is always one popular choice, due largely to the relative proximity and density of game companies and publications; and obviously, New York City is the King Kong Central of media outlets, so a good two-day media tour through there can likewise net a savvy publisher a lot of coverage for their Next Big Thing in gaming.

There's also one other very regular, popular venue-choice for publisher events, one which has none of these obvious editorially-focused advantages: Las Vegas. So when you're a major game publisher showing off your big-gun upcoming titles, one of which is "This is Vegas," an open-world/Grand Theft Auto-ish action game whose entire raison d'etre is to exaggerate and glorify the crazy, glitzy-casino fantasy-life of the world-famous Vegas Strip, why, the clear best choice is to fly in gaggles of gaming-press from both coasts... and then promptly shuttle them past, away from, and well beyond the aforementioned glitzy Strip! And on out into the desert! To a self-contained resort on the fringes of civilization, where you can damn well keep some kind of eye on your more easily-distracted press-geese ("no nine-mojito-fueled-quickie-weddings-to-a-stripper-named-Dallas for you, you freakin' nerds: Now sit here, have an h'orderve, and watch this game demo, dammit" -- y'know, maybe these industry-veteran PR people are getting to know us a little too well).

Actually, despite its considerable remove from the mental default-image of "Vegas," the Red Rock resort was an interesting, classy place: New enough to be fairly (eerily) quiet at certain wee hours, even on the gambling floors, spacious enough to be fairly self-contained with casinos, indoor shopping, clubs, spas, pools, golf-courses-to-be under construction for what seemed like miles around, a gobsmackingly-massive bowling alley in which fellow editor Joe Dodson and I sustained minor injuries around 2:15 AM (largely through failure-to-launch difficulties vis a vis the bowling balls, a whole other story), and, most importantly, lots of ballroom and outdoor-patio demo space for a heavily-attended videogame sneak-peek.

After an introductory press-conference (during which, to my surprise, actual TNA wrestlers pimp-rolled down the aisles, joining TV sports presenter Jeremy Borash onstage to announce the forthcoming TNA Impact Wrestling games), we were turned loose downstairs on game-demo stations that dotted a suitably-dark nightclub and spilled out into a sprawling pool-patio in the warm Vegas evening.

I am happy to report that not a single one of those expensive flatscreen displays out there got knocked into the dangerously-nearby swimming pools that evening -- a fact that surprised many of us almost as much as the announcement of Midway's crossover fighting title Mortal Kombat Vs. DC. Yeah, as in Superman and Batman in a classic, bawls-out brawler. Fer real.

Moving on to the games lineup proper, next up is a sampling of the things we got our eyes and/or mitts on, before things got irreversibly blurry.
 
 
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Newsroom Notes
Midway Gamer's Day: This is (near) Vegas

File Under:
·Preview, Editorial, PlayStation 3, Wii, Xbox 360, Midway
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