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Steven Spielberg recently set up shop, literally, at Electronic Arts Los Angeles (EALA) studio as part of a long term collaboration agreement with EA to create three new original game franchises.

Beginning this year, with offices located on site at EALA, Spielberg will work directly with EA's development teams to offer his signature style of storytelling to the concept, design, story and artistic visualization of the new games. EA will own the intellectual properties and the game franchises will be developed, published, and distributed worldwide by EA.

Financial terms of the agreement were not disclosed. "I have been playing EA games for years and have watched them master the interactive format," said Spielberg.

"Having watched the game industry grow from a niche into a major creative force in entertainment, I have a great deal of respect for EA's understanding of the interactive format. I'm looking forward to working closely with the team in Los Angeles," he added.