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Nintendo's marketing people clearly had a thought outside the box today, scooping up movie stars and other famously famous people at the Sundance Film Festival for some impromptu photo shoots that happen to come off as celebrity endorsements.

Now, when Googling Paris Hilton or Tommy Lee looking for cherished home movies, you're just as likely to find pretty/pretty-knarly faces cropped tightly beside a Nintendo DS and similar geek chic of The Stars.

When not watching indie films, select visitors to Motorola's Moto on Main celebrity lounge in the heart of Park City, Utah (where the film fest is held, obviously), keywords such as the aforementioned Lee & Hilton as well as Lance Bass, Shannon Elizabeth, John Malkovich, Kristen Bell, Lucy Liu, Beastie Boys (-the) and William H. Macy where each offered a chance to interface and ampersand with search engine results for Game Boy Micro, Nintendo DS and Nintendo GameCube.

Naturally, a cameraman was on hand for the pictorially savvy image-search hounds too, thus enabling any webmaster with half a brain a to enjoy a Tommy Lee-sized spike in traffic with very little effort.

Fourth page search results will net you Minnie Driver, Dennis Quaid, Chris Masterson, Joe Pantoliano, Adrian Grenier, Michael Rapaport, Nick Nolte, Daryl Hannah and Giancarlo Esposito waxing ecstatic about their collective links-in to Mario Kart DS, Nintendo Wi-Fi, Metroid Prime Hunters, Super Princess Peach, Tetris DS, Electroplankton, Nintendogs and Paris Hilton.

In similar news: Paris Hilton Does DS.