Chevrolet Propels GM Sales in Canada
The popularity of the Chevy Cruze along with high demands for the Chevy Equinox, a compact crossover, has resulted in a 9 per cent increase in GM sales as compared to October of last year.
Posted November 01, 2011
By HOLLY JENNINGS, EVERGEEK MEDIA
GM reports that October sales are up 9 percent compared with last October thanks to a growing demand for the Chevrolet Equinox and GMC Terrain, GMC's Canadian-built compact crossovers.
"With the Chevrolet Volt, Sonic and Orlando recently arriving in dealerships, Canadian customers are excited about the transformed Chevrolet vehicle line-up," said Marc Comeau, vice-president of sales, service and marketing at GM of Canada.
The Chevrolet Cruze was Chevrolet's best-selling vehicle, selling over 32,000 units during its first year in Canada. The Chevrolet Cruze was named Canadian Car of the Year.
The US reported a 2 percent increase in sales, which was lower than analysts had predicted.
"Our results, when you dig down and look at it in October, were really driven by Chevrolet," said Don Johnson, Vice President of Sales and Marketing at GM, adding that it accounted for about 70 percent of GM's sales in the U.S. "In a month where the Chevrolet brand is celebrating its centennial, it's really great to see this global icon deliver the goods," Johnson added.
Founded in Detroit in 1911, Chevrolet is celebrating 100 years of global sales. Future Chevrolet models include the 2013 Chevy Malibu, which has begun production in South Korea, and the Malibu Eco, which has yet to be officially introduced.
The Malibu Eco will possess eAssist technology, which has the ability to improve fuel efficiency by up to 25 percent. The Canadian-built Buick Regal already boasts eAssist technology, and its sales increased 128 percent in 2011.